The excellent British magazine Practical Web Design published this month in a special issue dedicated to an ideal ranking of gravest sins committed by web designer (and SEO). Reading the list is unanimous nods, before realizing that many of these errors, like it or not, we have committed more ...
The most serious are:
- abuse seo, overoptimization pages, spam sites, doorway, and the like among the most striking examples is that, noted, the site of the BMW macchiatosi use of a rather casual of techniques cloaking , SGAM and temporarily banned from Google. The invitation is, more generally, what not to abuse of the optimization techniques and try to remember that, ultimately, will not be (only) the engines to visit our site, but people of flesh and bones that could not accept full pages filled spam.
- the splash page: custom for good fortune in decline, as a scourge that has marked the advent of large-scale flash: when, however, programs such as Swish have made the creation of rotating as easy as preparing a written cappuccino the custom has largely lost its charm and even flash designers are back in the ranks, but the page with preload preload preload it still happens from time to time, stirring bad memories of a not too distant past ...
- sites optimized for a single browser : this is a problem down, it happens, however, not so unusual to see wonderful sites that, once re-opened in the browser suddenly become wrong unpublished paintings of Picasso: Once again, thank you all in the choir box model ...
Other sins, some more venial one another in rapid succession: the sites where style prevails over substance, faq irrelevant, the use of. Pdf instead of html ...
last place we find the ads intrusive , those covering half a page and keep you from reading an article until you have hired a bloody melee in the same (especially when the writing is semi close camouflaged in the background) and here I beg to differ, because, even if money is money, I find this the worst sin of all: a bit like if, while trying to watch a movie at the cinema bosses will force you to put up half an hour trailer. Ah, right, already happens ...
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